Meta ads?

20Aug09

Halloween 2 is debuting a web ad campaign that plays with the familiarity of annoying web ads… Clever.   An ad that makes fun of web ads, but still sells their product. 
This dumbed-down WordPress interface won’t let me embed flash, but check out this, this, this, or this…

What can we learn from this?  It doesn’t hurt to think about ways to play against expectations on the web in order to grab attention and create some buzz…

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