AcidLabs: Drawing the line on social media — a view from the real world

05Sep09

Interesting short piece on social media from AcidLabs, a social media blog I found recently (can’t remember where or who sent it to me).

“What we found out should make the social media mar­keters give pause. Far from absorb­ing social media mar­ket­ing mes­sages, peo­ple are con­nect­ing with each other, build­ing trust net­works, and are quite sophis­ti­cated in their use pat­terns both for busi­ness and per­sonal use. As for mar­ket­ing mes­sages, they care lit­tle for delib­er­ate mar­ket­ing, rather, they turn to those they trust for recommendations.”

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