Edelman Trust Barometer

02Apr09

In 2003, according to the Edelman Trust Barometer, “a person like me” was the most trusted source for only 22% of the population in North America and 33% in Europe. By 2005, that had shifted to an incredible 56% in North America and 53% in Europe and it has never looked back since. 2006 report.

2009 findings here

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