Twitter vs. Amazon: 1 Non-Revenue Generator takes on Former Non-Profit Generator

14Apr09

Just as we are using Twitter to engage our audiences on the clean energy smart grid in the Get Wired for Progress campaign, the front page of today’s New York Times runs a story on how Twitter was used to change policy at Amazon.com.

In reaction to Amazon reclassifying LGBT books as “adult” an eruption on Twitter drew sufficient attention to the policy change that Amazon changed it back and claimed the reclassification was an accident.

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