ARTICLE: More marketers are counting on social networks


Interesting article on the importance of a social media strategy for engaging audiences that are increasingly using social media:

More marketers are counting on social networks. Benny Evangelista, SF Chronicle. May 3, 2009

“When a prank video of a Domino’s Pizza employee adding unsanitary ingredients to sandwiches became an instant hit on YouTube, the chain didn’t respond in the traditional way with a statement issued through the mainstream media.

Instead, Domino’s delivered its message directly to the same audience by posting its own YouTube video, an angry denunciation of the two employees involved and an apology from Domino’s USA President Patrick Doyle. The company also activated a Twitter account, used its Facebook page to respond to the buzz and received help tracking down the employees from tech-savvy blog readers.

‘We needed to fight fire with fire,’ said Domino’s spokesman Tim McIntyre.” Read Rest of Article…


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