Archive for the ‘Articles’ Category

Here is an article from Chris Connelly, a former student of mine, who is doing great social media work at Vanguard Communications. Google Buzz: Communication Strategies and Applications In my last post on Google Buzz, I promised to provide some applications for organizations seeking to take advantage of this new social network. As the service […]


Interesting short piece on social media from AcidLabs, a social media blog I found recently (can’t remember where or who sent it to me). “What we found out should make the social media mar­keters give pause. Far from absorb­ing social media mar­ket­ing mes­sages, peo­ple are con­nect­ing with each other, build­ing trust net­works, and are quite […]


Use of social networks by people 35-54 is up from 21.3% a year ago to 43.1% Q2 2009. Among 55+. usage is up from 6.4% to 18.9%. This is according to a new report from eMarketer.com.


Not an Upgrade — an Upheaval by Clay Shirky Lead Essay July 13th, 2009 The hard truth about the future of journalism is that nobody knows for sure what will happen; the current system is so brittle, and the alternatives are so speculative, that there’s no hope for a simple and orderly transition from State […]


You may have seen this article when it was first posted a year ago, but given our current discussions about engagement and the progressive movement, I thought it would be good to add this to our resources. Bowers argues that in the new progressive movement, it is “the lower cost of information, and resulting explosion […]


According to a new report from Nielsen NetView, social network use is up big in the US. Below are the growth numbers: The big growth is in Facebook and Twitter. Full article here:http://news.cnet.com/8301-1023_3-10255626-93.html


Twitter is already the best place to find out what is happening in the word. And soon, http://search.twitter.com will include results drawn from the webpages Tweets link to, in addition to the content of the Tweets. This will make Twitter even more useful as a news and trend monitoring tool. More on this here.