Archive for the ‘Trends’ Category

Here is an article from Chris Connelly, a former student of mine, who is doing great social media work at Vanguard Communications. Google Buzz: Communication Strategies and Applications In my last post on Google Buzz, I promised to provide some applications for organizations seeking to take advantage of this new social network. As the service […]

Interesting short piece on social media from AcidLabs, a social media blog I found recently (can’t remember where or who sent it to me). “What we found out should make the social media mar­keters give pause. Far from absorb­ing social media mar­ket­ing mes­sages, peo­ple are con­nect­ing with each other, build­ing trust net­works, and are quite […]

Meta ads?


Halloween 2 is debuting a web ad campaign that plays with the familiarity of annoying web ads… Clever.   An ad that makes fun of web ads, but still sells their product.  This dumbed-down WordPress interface won’t let me embed flash, but check out this, this, this, or this… What can we learn from this?  It […]

L.A. Times rebooted this week.  Interesting redesign: Less clutter, with a more retro, monochromatic look.  Reminds me of the front page of the L.A. Times when I was a kid.  Very Atlantic, CAP-style nav…  tidy little sections with top features and headlines.   Not sure if I like the expanding/contracting boxes below the fold on the […]

Use of social networks by people 35-54 is up from 21.3% a year ago to 43.1% Q2 2009. Among 55+. usage is up from 6.4% to 18.9%. This is according to a new report from

Not an Upgrade — an Upheaval by Clay Shirky Lead Essay July 13th, 2009 The hard truth about the future of journalism is that nobody knows for sure what will happen; the current system is so brittle, and the alternatives are so speculative, that there’s no hope for a simple and orderly transition from State […]

According to a new report from Nielsen NetView, social network use is up big in the US. Below are the growth numbers: The big growth is in Facebook and Twitter. Full article here: